Joe is the CEO and Founder of Fight Fitness, a company with a passion to help women and men burn fat, tone up and learn to kick butt, literally!
Joe believes that blending martial arts philosophies with western training methods will help people not only improve their physical well-being, but ascend them to higher levels of greatness in their lives.
Joe has worked in the fitness industry as a personal trainer, fitness equipment salesman and in physical therapy clinics before starting Fight Fitness over 5 years ago. Since then, it has grown to 2 locations, over 300 members and over 20 team members to help support its mission of transforming people’s lives through fitness.
He and his team hold decades of experience together but they still hold high standards for each individual team member. Along with nationally accredited certifications for each team member, Fight Fitness has developed it’s own instructor certifications which require all participants to not only demonstrate proficient technique and knowledge but also pass a physical test to be able to join the ranks of being a certified instructor at Fight Fitness.
Joe completed his B.Sc. in Kinesiology and Health Science with honours from York University and continues a life-long pursuit for knowledge by attending various industry events around the world. He is a sought after leader in the fitness business world and actively presents at various events to help share business best practices.